As I’m sure most know these days, Twinkies and Ghostbusters have synergy. If you’re a ghosthead you can’t quite have one without the other. During the rise of Gozer, my employers had some bad habits. For Dr. Egon Spengler, it was snack foods. During a key moment to explain “the bad” they and NYC were on the verge on, Dr. Spengler had a Hostess Twinkie. Coincidental or not it made for a great analogy about what was to come, a 100ft marshmallow man from another snack food empire, the Stay-Puft Marshmallow Company.
Unfortunately their was never a cross promotional tie-in, like with X-Men: Days Of Future Past. Ghostbusters, Hostess Twinkies, and Stay-Puft’s marshmallows became the “best of friends.”
During Ghostbusters 30th Anniversary I tweeted Hostess to ask and to have a little fun if we’d have a Ghostbusters Twinkie promotion. They had a great sense of humor about it and were open to working with Sony/Columbia. At the time I’d hope we’d see something for Ghostbusters 35th Anniversary. That was before we knew about the next chapter in the Ghostbusters film franchise. Continue reading